The Directorate of Criminal Investigations social media accounts have become a go-to source for security updates, due to the comical form of reporting that has attracted close to 1 million followers on Twitter and over 300,000 followers on Facebook.
For years many Kenyans have been curious to know how the DCI social media accounts are managed.
Behind the computers sits a team of communication officials who seem to have cracked the balance between reporting crime, issuing updates and engaging Kenyans.
Speaking in a recent interview, Inspector Michael Mugo, the officer in charge of DCI’s Corporate Communication and Public Affairs explained how the team has achieved success.
He said that he works with 10 staff members who assume different roles within the communications unit.
Sometimes the DCI posts security updates in Swahili thanks to Mwanajum Shame who is the author of the captivating statements.
“People love the way we do it in Swahili. They even recommend that we translate all the English posts to Swahili. We always choose which ones are to be posted in either of the two languages,” she said during the interview.
Her daily duties include managing the Facebook page and responding to Kenyans in the DMs.