The World Rally Championships Safari Rally was the most watched race in 2021. WRC revealed this on Sunday as Kenya signed a deal for Safari Rally to remain on WRC calendar till 2026.
The deal was signed at the Automobile Club of Monaco between Sports Cabinet Secretary Amina Mohamed and WRC Promoter GmbH Managing Director Jona Siebel.
The enthusiasm of regional spectators in welcoming back the WRC Safari Rally after a 19-year hiatus amazed the rally-sport world for various reasons.
The Kenyan leg of the series held in Naivasha last year was the most-watched, with a record 850million viewers.
The Safari outscored all the events in 2021 with the Shakedown in particular at Loldia ranking the most-watched in WRC history thanks to traffic from Kenya occasioned by a relentless pre-event public blitz.
The CS also signed several partnerships with the WRC revolving around talent development and environmental conservation.