How Leopard Print Evolved from Controversial Trend to Fashion Staple
Leopard print, once a polarizing pattern, has clawed its way into mainstream fashion, shedding its kitsch reputation and becoming a versatile statement in today’s wardrobes. Originally associated with pin-ups, “mob wives,” royalty, and even punk rebellion, this bold print has evolved over the years. Once dismissed as tacky, it’s now seen by some as a neutral, especially as the festive season approaches. High-street clothing racks are filled with leopard-printed blazers, dresses, and accessories, but how did this daring pattern transform into a wardrobe staple?
Fashion historian Jo Weldon, author of Fierce: The History of Leopard Print, has long viewed it as a “progressive print,” one that was originally considered daring and linked with outsiders. She notes that it was first modeled by an exotic dancer, likely due to its wild, untamed associations. Historically, real leopard skin symbolized status in Ancient Africa and Asia, worn by warriors and royalty. It wasn’t until Hollywood’s portrayal in films like Tarzan and the Leopard Woman that the print gained wider recognition.
Leopard print’s journey continued as icons like Eartha Kitt reclaimed it in an empowering way, and Jackie Kennedy’s iconic 1962 leopard fur coat cemented its sophistication. Yet, the pattern had its controversial moments, often associated with characters like Bet Lynch from Coronation Street and Peggy Bundy from Married… with Children, who wore it to portray boldness and gaudiness. Still, the print has been embraced by defiant stars like Mel B (Scary Spice) and Amy Winehouse, as well as supermodel Kate Moss.
The print also found a home in burlesque and pin-up culture, with Weldon tracing its seductive allure back to the leopard itself. The animal’s nocturnal nature adds to the print’s mystery and glamour. Yet, some still dismiss it as “trashy,” influenced by its associations with TV characters from working-class backgrounds. Despite this, Weldon finds joy in these critiques, seeing them as a form of classism that only enhances her love for the print.
Joy Montgomery of British Vogue agrees that leopard print’s identity has always been a mixture of liberation, sensuality, and femininity. She recalls how it was once associated with a certain type of outspoken woman—think Janice from Friends and even former Prime Minister Theresa May. In recent years, however, Gen Z has embraced the print with fresh eyes, experimenting with vintage influences on platforms like TikTok. Montgomery notes how the print’s resurgence is partly due to Gen Z’s love for vintage shopping, allowing the print to be rediscovered and reinterpreted for modern times.
Print designer Christy Deering, who has designed over 10 leopard print pieces in the past year, attributes the print’s mainstream acceptance to high-end labels and “it-girl” brands. She points to the 2023 collections by brands like Ganni and Rixo, along with luxury collaborations such as Adidas x Wales Bonner, which made leopard print accessories a regular sight. Once a bold, attention-grabbing pattern, leopard print has now become something that can be styled for any occasion, from work to casual outings.
Lauren Cunningham, fashion and beauty editor, believes the appeal of leopard print lies in its versatility and individualism. She points out that vintage pieces are easier to personalize, thanks to online platforms like eBay and Vinted. As leopard print continues to gain traction on the runway, from punk to feminine to tailored styles, Cunningham encourages fashion lovers to experiment, starting with smaller accessories like bags or belts before working up to bolder leopard print outfits.
Today, leopard print has moved beyond its once-divisive status to become a symbol of self-expression, adaptability, and bold style, making it a staple in the modern fashion landscape.
