Apple is set to hold one of its most closely watched product launches of the year today, September 9, 2026, with the Apple September 9 Event 2026 expected to bring major changes to the company’s iPhone lineup.
The event, dubbed “Surprise and shine,” will begin at 10 a.m. Pacific Time, which is 8 p.m. Kenyan time, and Apple has confirmed that viewers can watch it through its official platforms.
The biggest talking point surrounding the event is the possibility of Apple finally entering the foldable smartphone market.
Apple September 9 Event 2026 Could Introduce Foldable iPhone
After years of speculation, Apple is widely expected to unveil its first foldable iPhone.
Reports suggest the device could use a book-style design, allowing the phone to open up into a much larger display. Some reports have referred to the device as the iPhone Ultra, although Apple has not confirmed that name.
The potential foldable iPhone would represent one of the biggest changes to Apple’s smartphone hardware in years.
Apple has taken a notably cautious approach to foldable technology while competitors have already released several generations of foldable smartphones. The company is reportedly focused on addressing some of the challenges that have affected earlier foldable devices, particularly durability and the appearance of a visible crease across the display.
Foldable iPhone Could Cost More Than $2,000
The expected foldable iPhone is also attracting attention because of its potential price.
Analysts and reports have suggested that the premium device could cost more than $2,000, with some estimates putting the price above $2,500.
At approximately KSh129 to the US dollar, a $2,500 price would translate to roughly KSh323,000, although the final Kenyan price would depend on Apple’s official pricing, taxes, duties and local retailer margins.
That would make the foldable iPhone one of Apple’s most expensive mainstream consumer devices.
However, the exact price remains unconfirmed until Apple makes an official announcement.
iPhone 18 Pro and iPhone 18 Pro Max Expected
The iPhone 18 Pro and iPhone 18 Pro Max are also expected to take centre stage during the Apple September 9 Event 2026.
Reports indicate that the Pro models could receive improvements to their cameras, batteries, displays and internal hardware.
The iPhone 18 Pro is also expected to feature Apple’s next-generation processor, while other reported changes include camera improvements and updates to the Dynamic Island.
Interestingly, reports suggest Apple could change its traditional release strategy this year.
Rather than launching the entire iPhone 18 family at the same time, the standard iPhone 18 and other non-Pro models may arrive later, potentially in 2027.
This would put even more attention on the premium Pro models and the potential foldable iPhone.
New Apple Watch Models Could Also Arrive
Apple’s smartwatch lineup could also receive an update.
The company is expected to introduce the Apple Watch Series 12, while the Apple Watch Ultra 4 could also be unveiled.
Reports have pointed to improvements in performance, health-related features and other hardware changes.
The Apple Watch has become an important part of the company’s wider ecosystem, making the wearable announcements another major part of the event.
New AirPods and Other Devices
Apple could also have additional products ready for the September event.
New AirPods have been widely rumored, with reports pointing toward updated models rather than a completely different product category.
There is also speculation about new smart-home hardware and other devices. However, Apple has not officially confirmed all of these products ahead of the presentation.
That means some of the rumored announcements may not appear during the event.
John Ternus Takes the Apple Stage
The Apple September 9 Event 2026 is historic for another reason.
It is the first major Apple product launch since John Ternus became CEO, replacing longtime chief executive Tim Cook on September 1.
Ternus has spent years at the centre of Apple’s hardware development and previously led the company’s hardware engineering efforts.
His first major product event as CEO therefore comes at an important moment for the company, particularly with Apple potentially preparing to introduce an entirely new iPhone form factor.
The foldable iPhone could become an early test of Ternus’ leadership and Apple’s ability to deliver a major hardware innovation after years of speculation.
How to Watch the Apple Event in Kenya
For Apple fans in Kenya, the event is scheduled to begin at 8 p.m. on September 9, 2026.
Apple has confirmed the event through its official Events website, while the company is also making the presentation available through the Apple TV app. A YouTube livestream has also been prepared for viewers.
The event could become one of Apple’s most significant launches in years if the company confirms its first foldable iPhone.
For now, however, the foldable iPhone, iPhone 18 Pro models, Apple Watch Series 12, Apple Watch Ultra 4 and other rumored devices should still be treated as expected announcements rather than confirmed products.
All eyes will be on Apple Park as John Ternus takes the stage for his first major iPhone launch as CEO.
