Raising Awareness and Support for the Deaf Community in Kwale
This event marks a special milestone as it will be the first time the renowned King of Lovers Rock performs in Kenya. His soulful reggae tunes are set to light up the Tsavo Ballroom at the Kenyatta International Conference Centre (KICC) on Saturday, 15th February 2025.
The concert is not just about music; it’s a celebration with a cause. All the proceeds from this event will be directed towards supporting the Kwale Deaf Centre, a vital community hub that provides assistance to individuals living with hearing disabilities in Kwale County. The initiative aims to raise awareness about the often-overlooked Deaf community and support their integration into society.
With a mission to break barriers and empower those with hearing disabilities, this event has a unique partnership with the Kwale Deaf Centre, which extends its outreach programs even to areas like Kibera, Nairobi. This collaboration highlights the important role Deaf communities play in the social fabric, while also pushing for a more inclusive society.
The event promises to be a sensory experience. All food and drink sales will be managed by Deaf vendors, offering a platform for them to engage in the event’s economy. Additionally, attendees will have the opportunity to order refreshments using Kenyan Sign Language, adding an interactive and educational element to the occasion. This immersive experience will create a deeper connection between concertgoers and the Deaf community.

Opening the stage for Don Campbell and Alborosie will be Risan Romeo, an International Nubian artist who is currently on high rotation with his popular single “Abuya.” Known for his soulful melodies and vibrant performances, Risan’s presence at the event will no doubt enhance the overall atmosphere. Other artists gracing the stage include Alborosie and his full band, The Shengen Clan, from Jamaica, along with local reggae legends Nazizi and Wyre.
As one of the most anticipated music events in Kenya this year, the iconic Don Campbell will captivate the audience with his signature sound, bringing reggae music alive in a way that only he can. His performance is expected to elevate the energy of the crowd, making this night a memorable one for all attendees.
The collaboration with the Deaf community truly sets this event apart. One of the highlights will be the presence of Deaf instructors who will guide concertgoers in learning relevant signs, ensuring an inclusive and interactive experience for all. This is a powerful step in raising awareness and providing education on Kenyan Sign Language, fostering a sense of unity and understanding.

The stigma surrounding Deafness in various parts of Kenya remains a significant issue. In some remote areas, Deaf individuals are misunderstood and sometimes even viewed as cursed or mentally impaired. This event seeks to change that narrative, highlighting the capabilities and talents of Deaf people and reinforcing their rightful place in society.
With the help of The Long Trail Community Impact, a Dutch social enterprise focused on vulnerable groups in East Africa, this initiative is set to make a lasting difference in the lives of those with hearing disabilities. This social enterprise is committed to improving the lives of Deaf people, focusing on education, awareness, and empowerment.
The event is more than just a music concert; it’s a platform that seeks to change perceptions, break down social barriers, and celebrate the diversity and strength of Kenya’s Deaf community. All net proceeds from the event will go directly to support the Kwale Deaf Centre, helping them continue their crucial work of providing services and support to people living with hearing disabilities.
This event, driven by compassion and a desire for positive change, is a remarkable example of how music can be used as a tool for social transformation. It’s an opportunity for Kenyans and people from all walks of life to come together, not just for a night of reggae music, but for a cause that will have a lasting impact on the Deaf community in Kenya and beyond.