Caroline Mutoko and Twiva have partnered to highlight and train Kenyan Micro, Small, and Medium Enterprises (MSMEs) so that they can effectively gain access to markets online.
The first initiative will be a series of weekly masterclasses dubbed, “Empowering MSMEs Masterclass with Caroline Mutoko” with topics ranging from:-
Why every business must have an online presence
Where and how to get your business seen online
The psychology behind creating amazing online content
Creating an exceptional customer experience online
The masterclasses will air every Tuesday, with the first one on September 20, 2022, and will be accessible on Twiva as well as on social media.
Caroline and Twiva embarked on this partnership following a critical assessment of the current challenges Kenyan MSMEs face when trying to build a sustainable and profitable online presence.
Kenyan MSMEs make up at least 7.4 million, accounting for over 24% of the total Gross Domestic Product (GDP). E-commerce adoption among MSMEs has grown by over 24% since the onset of the COVID-19 pandemic.
A 2021 study by the Kenya Private Sector Alliance (KEPSA) indicates that the COVID-19 pandemic occasioned a spike in business-to-consumers (B2C) online sales and an increase in Business-to-Business (B2B) e-commerce. Consequently, this caused an increase in the rate of online consumption by 79% in 2021 as reported by the Mastercard Foundation.
Even with these notable strides in e-commerce uptake, MSMEs still lack sophisticated digital access to consumers online due to inadequate digital marketing skills. Moreover, MSMEs lack simplified and accessible digital platforms like Twiva which offer payment gateways and a streamlined path to purchase on online platforms, especially on social media.
Caroline Mutoko, who has had a sturdy, over two decades-long career in the Media industry coupled with a profound passion to empower small businesses, understands all too well the subtle and glaring mistakes MSMEs make online. She, therefore, understands how to equip them with the right tools of trade to overcome these setbacks.
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